I love it when companies are savvy enough to give people new and different ways to access their brands. And its even better when they show that they get how people really live ... on the fly and with spontaneity.
Goosed by the spate of me-too competitors, Groupon is getting down to business leading the charge to redefine the retailing experience. Recently launched in Chicago test market, the inventor of community buying has gone live with a great new offering...Groupon Now!
The idea behind Groupon Now! is to give people access to great deals happening in the moment in their area. It is essentially an instant mobile version of their daily deal offering. You can get a Groupon deal in real time, when you need it most.
You simply plug in your location on your mobile and Groupon tells you about short term deals going on at nearby locations. You can choose from a whole bunch of options including 'Eat Something,' 'See a Show,' ' Go Out' or 'Take a Class.' Once you find the deal you like, you simply tap the buy button, pay for the deal on your mobile and an electronic bar code is sent to your phone. The retailer scans the code and you are off and running with your deal. The deals are short term and basically instant. There's even a timer that lets you know how much time you have to redeem your deal before its gone.
And Groupon Now! is not just great for consumers, its also a great way for local retailers to access new customers. Local proprietors can schedule deals at anytime and maybe even get a few new customers in the door on slow days.
That's cool for everybody.
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