How much easier can it be?
A young entrepreneur named Steve Paletta, winner of Oprah's Big Give, has taken his prize money and started a new philanthropic organization designed to enable everyone, regardless of their financial circumstances, to give back to causes that matter to them.
His brainchild.... GiveBack.org.
GiveBack.org is a brilliant way to harness the power of everyday buying behavior and social media in service of doing good in the world.
It's easy to do. Simply sign up with GiveBack.org to create your own personal philanthropic foundation. Then you can either donate funds into your foundation from your own pocket, or you simply shop online with over 400 major retailers and earn up to 15% of the value of your purchases in charitable monies that get deposited by the retailers into your foundation. The list of retailers is vast including major and desirable brands from Apple to Nordstrom to Barnes & Noble.
GiveBack.org oversees your foundation as it is collecting money. When you are ready, you direct the funds from your account to the charity of your choice. There is no charge for the transaction and the donation is tax deductible to you.
You can also highlight your charities on your Facebook page and inspire your friends, in a pay-it-forward kind of way, to build their own foundations with GiveBack.org. The more of your friends that join, the more impact points you receive, which can then translate into even more dollars donated to your charities by the Give Back organization itself.
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