Mojo Mamas

Global Mamas is a women's non profit organization with tons of mojo, that I had the good fortunte to work with in Ghana for a month earlier this year.

Cause marketing in general has tons of mojo these days because most consumers, especially women, want to feel good about the brands and products they buy, and that goes beyond their mere functional performance. Across the board, women say that they are more likely to buy products from a company that shares their values and concerns.

Global Mamas supports the financial wellbeing of women, specifically in Ghana, by hiring them to make clothes, jewellry and even shea butter to be sold in the US and Europe - to the same women that many large health and beauty, fmcg and retailers depend on to buy and stay loyal to their brands. Most importantly, they are a member of the Fair Trade Organization so they pay these women a fair wage.

So check them out - a really great non profit(and cause marketing opportunity)with a ton of mojo - www.globalmamas.org