Welcome To Mojo Minute!

We've had a few things on our mind lately. And one of the things that's really been bugging us the last couple of years is the sheer lack of mojo that we are seeing in the marketing landscape. Brand mojo, marketing mojo, even personal mojo. There's just not enough, no matter where you look.

What do we mean by mojo? Quite simply, the fearless energy and drive that comes from within that makes who ever has it simply irresistible. When people have mojo others are drawn to them and pay attention to what they have to say. When brands have it, they are firing on all cylinders, they are magnetic and they simply cannot be ignored. Apple, the brand, has mojo. Obama, the man, has mojo.

We've been studying this phenomenon for a while now. And it's obvious that in the marketing arena, there is a handful of the usual brand suspects that show themselves to be incredibly enterprising and unafraid to stick their necks out and do something that takes real chutzpah. And these brands get lauded time and time again.

But what about everybody else? Who says that mojo belongs to the few?

So with Mojo Minute, we are setting out to make note of the brands, people and companies that show us what real mojo looks like. They won't all get famous. In fact, most of them won't. But they will succeed. Mojo usually does. And anyway, it makes for good reading!

Stay tuned. We look forward to seeing you soon.